Waec marketing questions and answers for free to all Weac candidates In Ghana, Liberia, Nigeria, Sierra Leone, and The Gambia. On this page, all the Waec marketing questions and answers for 2023 and the most common questions and answers are released here.

Waec Candidates that applied for the West African Examination Council (WAEC) SSCE Examination will write their Waec Marketing For the ART student. All details you need for you to be successful and pass this 2023 Waec Exam will also be given and make sure you read all through.

2023 Waec Marketing Exam Papers

2023 Waec Marketing exam papers are

  • Waec Marketing Essay
  • Waec Marketing Objectives,

You are writing the 2 papers in only one day. In this post, we will be posting samples of the Waec Marketing questions for candidates that will participate in the examination.

2023 Waec Marketing Questions and Answers Objective (paper 1)

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1. The slow pace of industrial growth in Nigeria can be attributed to__________?

A lack of raw materials
B lack of market for produce
C inadequate skilled labor
D over-dependence on the oil sector

2. Development plans fail in Nigeria mainly because of

A. Corruption and political instability
B Over-dependence on foreign aid
C High cost of plan implementation
D Shortage of personnel

3. Consumers allocate their resources based on the ______?

A Law of diminishing marginal utility
B Value in use and value in exchange principle
C Law of returns to scale
D Diamond and water paradox

4. A government budget proposing to spend more than its expected revenue in a year will create_______?

An Opportunity for combating inflation
B Depression in the economy
C Shortage in money supply
D Opportunity for full employment

5.The major characteristics of an undeveloped nation is

A. Over-dependence on foreign products
B Dominance of the industrial sector
C High per capita income
D Efficient and sensitive financial sector

6. A company’s expenditure on raw materials is termed as_______?

A Prime cost
B Explicit cost
C Average cost
D Implicit cost

Waec Marketing Questions and Answers THEORY (paper 2)

Pricing can be defined as the amount/anything that is being used to facilitate change

The marketing concept is premised on the identification and determination of the needs
and wants of the prospective clients or customers, therefore the business firm must
adapt to the 4ps of the marketing mix ie
price, product, place, and promotion to ensure
efficiency and effectiveness of the meeting and
satisfying the needs and wants of the customers


-Product: This connotes the broad concept that
encompasses the satisfaction of all consumer
needs in relation to a good, service, or idea. It includes making decisions about customer
service, package design, brand names, trademarks, warranties, product
development, quality, feature, and packaging

-Price: Price is the amount that is used to facilitate exchange. Price is the most sensitive
one because of customer sensitive marketing mix because customers respond more to price

-Place: This is otherwise referred to as a distribution, time utilities, and the conditions
that enable consumers and business users to have products available for use when and where
they want them.

-Promotion: This relates to all marketing activities made to convince potential customers
that the right product is available at the right place and at the right price through
publicity, advertisement, sales promotion, and other promotion techniques

2a. A product is anything that can be offered to a market that might satisfy a want or need.

2b. Product is the concept of the physical or intangible thing that is going to be marketed,
that is divided into three major (with subdivisions each) concentric circles.

1) Simple Product: What it is, color, substance, characteristics, need that satisfies.
2) Real Product: Packaging, image, advertising, public personality, shape, colors, semiology of
all the above.
3) Amplified Product: all the differential advantages, as in guarantees, service, customer
attention, etc.

Production on the other hand is the method, processes, and, organization to develop and
massively construct or build the product. If it’s intangible this is just the same, only that is
“just in time” either way processes must be designed prior to the sale.

(i) Timing
(ii) Not Living Up To The Hype
(iii) Prohibitively Strong Branding
(iv) Fixing What Ain’t Broken
(v) Cross Contamination – Mixing
(vi) Two Successful Products Into One Big
(vii) Not Making The Right Business Partner

Sale promotion may be defined as methods that last for a specified period adopted by
manufacturers aimed at bringing the existence of goods or the introduction of new ones to the
knowledge of consumers and to boost sales.

-To inform the public of the place’s prices and methods of obtaining the goods advertised
-It is also aimed at increasing the sales and profits of the firm
-It is also used to inform the customers of the benefits of goods advertised
-It informs the public about the existence of new goods or service
-It is also used to create demand

-It arouses the interest of the buyers
-It creates product awareness
-It gives rooms for demonstration
-It allows the buyers to negotiate for better prices and other favorable terms.

-He carries out market research
-He helps to develop marketing strategies
-He helps to perform mutual relationship between the management and consumer
-He assigns duties and sets targets for other members of the staff
-He evaluates the performance of the staff periodically
-He helps to analyze market trends with the aim of identifying a new market for their product
and services

Practice Waec Marketing Questions On Objective and Theory

If you can be able to access these questions with the appropriate answers without using textbooks or materials you are 80% ready for the 2023 Marketing Exam. Kindly submit the answer in the comment section below and if you are interested in the 2023 Waec Marketing answers kindly show interest.

An advantage of road transportation over air transportation is that ____________

A. Fares are not fixed but negotiable
B. It is suitable for carrying bulky goods
C. Movements are on special routes
D. It is a faster means of moving goods

A facility that would be used by a producer that wants to reduce fluctuations in product supply is ____________

A. Wholesaling
B. Retailing
C. Warehousing
D. Merchandizing

The application of marketing activities beyond a country’s national boundaries is ____________

A. Domestic marketing
B. Wholesale marketing
C. Retail marketing
D. International marketing

The platform where buyers and sellers are brought together to assist in the transfer of goods and services is ____________

A. Transportation
B. Advertising
C. Distribution
D. Market

An arrangement whereby a company’s name and trademark are used by a foreign company is ____________

A. Licensing
B. Franchising
C. Joint venture
D. Strategic alliance

Which of the following factors is not considered while locating a market outlet?

A. Availability of facilities
B. Economic trends
C. Capital availability
D. Sources of supply

The activity that is involved in making products visible, accessible and attractive to consumers in a retail outlet is ____________

A. Personal selling
B. Prospecting
C. Direct selling
D. Merchandising

A reason why e-marketing is important is that it ____________

A. Provides avenue for immediate inspection of products
B. Offers unsolicited messages to customers
C. Demonstrates practical use of products
D. Offers unlimited access to customers

Which of these steps is followed in the process of buying by an individual?
I. Information search
II. Problem recognition
III. Evaluation of alternatives
IV. Purchase decision
V. Post purchases behaviour


Marketing is the ____________

A. Buying and selling of goods and services
B. Buying, selling and distribution of goods and services
C. Identification and satisfaction of consumer’s needs at a profit
D. Distribution and transportation of goods at a profit

Before you leave this page kindly make sure you understand and know how WASSCE grades your WAEC Subject. The reason why we are doing this, is not to frighten or scare you but to put you in check and see reasons why you need to be serious with your Marketing studies for the 2023 Marketing Exam

Waec Grading System For all Waec Candidates

Do you know that the West African Examination Council (WAEC) Board has published the Waec grading system of results? Kindly check below to see the meaning of the Waec Grading Result.

The table below shows candidates the positioning of the Waec grading of results ranging from A1, B2, B3, C4, C5, C6, D7, E8, F9 are the complete list of Waec Grading Result. All Waec candidates must fall into one of the Waec Grading Systems.


WAEC Grading Percentage Scores

  1. A1 Excellent 75% – 100%
  2. B2 Very good 70% – 74%
  3. B3 Good 65% 69%
  4. C4 Credit 60% – 64%
  5. C5 Credit 55% – 59%
  6. C6 Credit 50% – 54%
  7. D7 Pass 45% – 49%
  8. E8 Pass 40% – 45%
  9. F9 Failure 0% – 44%

If you have been wondering where to get the best and latest Waec news updates and guide about Waec 2023, how to pass Waec, a timetable for 2022/2023 Waec, free online and hardcopy Waec past questions, and hot topics to read for Waec, latest news updates and Waec CBT practice platform, then subscribe to the newsletter or join our Forum

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